Mail Watch: The monthly analysis of UK mailing spend
22 Dec 2005
TOP 10 COMPANIES BY SPEND: SEPTEMBER 2005 Pounds Direct Wines 4.37m MBNA Europe Bank 3.31m Lloyds TSB 3.27m Capital One 2.76m NTL UK 2.74m Halifax...
Competitors to Royal Mail have said that the postal giant is set to be the dominant player in UK postal services for years to come.
TOP 10 COMPANIES BY SPEND: SEPTEMBER 2005 Pounds Direct Wines 4.37m MBNA Europe Bank 3.31m Lloyds TSB 3.27m Capital One 2.76m NTL UK 2.74m Halifax...
LONDON – TBWA\London has won the estimated £20m to £30m pan-European account for international recruitment agency Adecco after a final two-way pitch.
LONDON – Finance remains the top cost-per-click sector, with recruitment feeling the greatest pinch and dating tipped for top spot, according to research.
There still seems to be a certain degree of negativity towards business-to-business lists within the industry, writes Marcus Oxlade, business development manager at TRG Strata.
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector have registered with the Corporate Telephone Preference Service, writes Alexander Simpkin, an outbound telemarketing consultant.
LONDON – Consulting firm Deloitte has appointed a team of WPP Group agencies, including Sharpen Troughton Owens Response and JWT, to work across its marketing account from branding to PR, advertising and direct marketing.
LONDON – Royal Mail is starting its nine-month long Pricing in Proportion communications programme with a mailing to direct marketing agencies, printing companies, mailing houses, charities, home shopping companies and publishers.
B2B agency IAS Marketing & Communication has bought RiverInteractive, a web and database developer. RiverInteractive focuses on web site accessibility with clients including AstraZeneca, The Equal Opportunities Commission, and Medeval. The acquisition will enable IAS to integrate clients' outbound marketing,...