Finance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
LONDON – Finance remains the top cost-per-click sector, with recruitment feeling the greatest pinch and dating tipped for top spot, according to research.
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Adecco appoints TBWA\ to £30m European advertising account
19 Dec 2005 | by by Staff
LONDON – TBWA\London has won the estimated £20m to £30m pan-European account for international recruitment agency Adecco after a final two-way pitch.
Arval readies acquisition drive through Flamethrower
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create and implement a business-to-business direct marketing campaign at the end of January.
Marketing sector guilty of double standards
09 Dec 2005 | by by Alexander Simpkin
I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector have registered with the Corporate Telephone Preference Service, writes Alexander Simpkin, an outbound telemarketing consultant.
Deloitte appoints WPP agencies to raise UK awareness
06 Dec 2005 | by by Staff
LONDON – Consulting firm Deloitte has appointed a team of WPP Group agencies, including Sharpen Troughton Owens Response and JWT, to work across its marketing account from branding to PR, advertising and direct marketing.
Loewy buys Think as part of plan to develop integrated offering
16 Nov 2005 | by by Ben Bold
LONDON - Marketing communications agency Loewy has acquired branding agency Think for an undisclosed amount.
Lowe finalises global structure with London taking a lead role in Europe
14 Nov 2005 | by by Ben Bold
LONDON - Lowe Worldwide has finalised its so-called 'lighthouse' restructure, which sees Lowe London become the lead agency for a number of continental offices.
Agencies spend £38k on average pitching for new business
09 Nov 2005 | by by Ben Bold
LONDON - Design agencies are forking out an average of £38,000 a year to pitch to potential new client companies, according to a report.
Sony creates dedicated brand for business notebook PCs
08 Nov 2005 | by by Daniel Farey-Jones
LONDON – Sony Electronics has launched its new range of business notebooks to the trade and users under a new brand identity Vaio Professional, created by Gyro International.
Aegis acquires B2B agency Just Media for £10m
17 Oct 2005 | by by Sam Matthews
LONDON - Aegis Group has acquired business-to-business media planning and buying agency Just Media for £10m.
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