Click 
to remove filters
LONDON - WPP Group has expanded its UK research offering with the acquisition of Sadek Wynberg Research to add to Millward Brown.
For CRM to be effective, segmentation needs to reflect the fact that consumers can no longer be simply categorised into traditional sectors such as age and gender, writes Tim Rivett, head of advertising at Royal Mail Media Markets .
LONDON - Postcomm has awarded Express Dairies a long-term licence to deliver post to business customers.
LONDON - WPP Group has continued to strengthen its business in important growth sectors and markets, with the acquisition of a large stake in a leading market research and media firm in Portugal.
LONDON - Recruitment site Monster.co.uk is targeting 150,000 human resources directors in a new online and email marketing campaign based around the theme of 'one'.
Herald Communications is to launch a consumer and B2B PR drive for US-based technology accessories firm Fellowes across the UK and most of western Europe.
LONDON - GlaxoSmithKline Consumer Healthcare is springing to the rescue of hayfever sufferers with a new website providing advice and information for people with airborne allergies.
LONDON - Carat is losing its grip on the NTL media planning and buying account with the news that WWAV Rapp Collins Media has picked up the £7m regional media work for NTL:home, its residential service.
LONDON – The Times is building on its partnership with BT and has created a second Online special focusing on the outsourcing market.
LONDON – Buongiorno, the interactive mobile services firm, has been selected by Johnson & Johnson to run the SMS element of an integrated marketing campaign for its new Acuvue 2 Colours contact lenses.
