LONDON - Swordfish, the Knightsbridge-based below-the-line agency, has won in a two-way pitch to develop an on-pack campaign for Wyeth Consumer Healthcare's multivitamin brand Centrum.
Coverage of the British Airways strike in July will have sent a shiver up the spine of PROs across the corporate sector. Adam Hill on how unplanned-for industrial action puts your company's name on the line.
LONDON - Credit Suisse Asset Management has hired digital agency Rufus Leonard to review its online brand on a global basis, after a five-way pitch.
NEW YORK – The slicing of Bates continues as WPP Group moves the agency's estimted $300m Pfizer pharmaceutical business into J. Walter Thompson.
LONDON - Morale among media industry employees has hit an all-time low, despite signs that a recovery could be on the horizon, according to a survey by global recruitment firm TMP/Hudson.
LONDON - United Business Media will be the new owner of the award-winning magazine Building with the acquisition of Aprovia UK in a £79m deal.
LONDON - Daily Mail & General Trust has expanded its information business with the acquisition of an online property search business, Sitescope.
LONDON - Western Union, the money transfer company, is launching an integrated campaign to sign up banks and building societies as sub-agents that will see it sending flowers to executives.
LONDON - Proximity London has consolidated its position as below-the-line agency for Royal Mail with its appointment to handle the postal operator's interactive marketing for the next three years.
NEW YORK - Monster, the online recruitment giant, has awarded its US advertising business to Interpublic Group's Deutsch following a competitive pitch.
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