Sony UK hires WebtraffIQ to improve customer loyalty
11 Dec 2003 | by Jennifer Whitehead,
LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.
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Time off work for celebrating what you believe in
12 Dec 2003
As brand and legal guru Ardi Kolah reports in his last column of the year, there's now a new legal duty on employers to recognise other religious holidays and not just Christmas.
PPA backs magazine advertising in £5m marketing push
10 Dec 2003 | by Staff,
LONDON - The Periodical Publishers Association has launched a £5m initiative aimed at promoting magazine advertising to brand managers and agencies.
AOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.
CAMPAIGNS: Video venues inspire global conferencing - B2B PR
05 Dec 2003 | by Adam Hill
Client: face2face PR Team: The Whiteoaks Consultancy Campaign: Launch of face2face Timescale: June 2003-ongoing Budget: Undisclosed
Comic TV spots launch new Beechams throat lozenges
01 Dec 2003 | by Staff,
LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges with a series of comic warnings on the perils of a sore throat.
CRISIS MANAGEMENT: Ready For Action
28 Nov 2003 | by Adam Hill
As industrial action and tabloid exposes dominate the headlines, how do organisations prepare for the worst before it happens, asks Adam Hill
TECHNOLOGY: Crackdown on Spam
14 Nov 2003 | by Mary Cowlett
In the fight against junk email, Mary Cowlett looks at where the PR opportunities lie
Vivaldi opens London office with Hensley at the helm
11 Nov 2003 | by Staff,
LONDON - Strategy, marketing and brand consultancy Vivaldi Partners has appointed David Hensley as managing partner to launch and run its new London office.
Emma Bunton joins stars for M&S Christmas panto ad
03 Nov 2003 | by Jennifer Whitehead,
LONDON - Marks & Spencer has lined up stars including Emma Bunton, Will Young and 'Star Trek: the Next Generation''s Patrick Stewart to star in its Christmas advertising push, a twist on the traditional pantomime.
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