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B2B: Twickenham Experience Limited, the hospitality and banqueting firm that operates at Twickenham Stadium has appointed agency RDA Communications to handle its trade and B2B media. TEL is jointly owned by the Rugby Football Union, Compass Group and Peter Parfitt Sport.
TOURISM: The British Tourist Authority is carrying out a B2B PR drive this week. Seventy US tour operators have been invited on a tour of Britain as part of the BTA's year-long campaign to boost visitor numbers from the US. The tour involves a workshop sponsored by Visit Scotland, the Wales Tourist...
LONDON - Global magazine advertising levels have fallen back to the same level as recorded in 1998-99, according to new research from Zenith Optimedia.
NEW YORK - GlaxoSmithKline has been forced to launch new advertising for its anti-depressant drug Paxil, after pressure following a court case in Los Angeles where users said that the ads downplayed withdrawal effects.
LONDON - Media group Emap has seen revenues across its business rise by 5% for the first half of the year, but says that it is still taking a cautious view of the advertising marketplace, as it prepares for tomorrow's launch of its latest celebrity magazine Closer.
LONDON - Aegis Group has continued its expansion into market research with the acquisition of Spanish agency Inner Strategic Research in a deal worth £3m.
Post Office communications director Rob Durrant is understood to be in contention for the firm's top marcoms role, created as part of a major divisional shake-up.
BARCELONA: Marco de Comunicacion has launched in Spain, offering services including consumer, corporate, tech and B2B communications. Founded by director Eva Arderiu and CEO Didier Lagae, the agency is headquartered in Barcelona, with a regional office in Madrid.
LONDON - The Financial Times is the most popular international title among Europe's elite, according to the European Business Readership Survey.
BRAND WATCH - Advertising was dropped as the world remembered September 11, and British Airways, once the 'world's favourite airline', faced life outside the FTSE-100, writes Jennifer Whitehead in this week's round-up of brand news .
