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KOOKY 02: Ipren - Intelligent House

A bizarre and innovative way of promoting a painkiller in an uncreative sector. Advertised as the "intelligent choice" this latest execution is aimed at men as well as women (the product was previously sold as menstrual pain relief). Bringing the pill to life and having it sing its benefits has led...

DC shops get ready as Hong Kong seeks US business

WASHINGTON - The government of Hong Kong will soon hear proposals from DC agencies hoping to take over its campaign to lure America's confidence and its business.

Anadin and Advil maker narrows media review

LONDON - Wyeth, the pharmaceutical company behind painkiller Anadin, has cut the shortlist on its £5m media review to two, dropping incumbent Mediaedge:cia.

Curtis redundant as WS breaks up UK corporate arm

LONDON - Weber Shandwick has disbanded its UK corporate team and made managing director Tessa Curtis redundant.

EHS Brann picks up IQ Business B2B task

LONDON - IT systems specialist IQ Business has appointed EHS Brann to manage the customer acquisition and loyalty task for its business support services, IQ SmartSolutions.

National press recruitment advertising falls to new low

LONDON - Recruitment advertising in the national press has fallen to an eight-year low, according to a new report.

Royal Mail Group MBO bid for in-house arm

The Royal Mail Group is considering an MBO bid for its in-house PR division, it emerged this week.

Ray Kelly resurfaces to join Just Media board

LONDON - Ray Kelly, the former chairman and chief executive of Aegis-owned media buying agency Carat, has re-emerged as non-executive director of independent media agency Just Media.

INTERNATIONAL: UPS to consolidate comms across Asia-Pacific region

SINGAPORE: Global mail, package and freight firm UPS is consolidating its regional PR business across Singapore, Hong Kong, Taiwan and Malaysia - a move which sees Edelman fighting against pitch rivals Ogilvy PR Worldwide and Weber Shandwick.

David Brent creator Gervais to star in disability ads

LONDON - Ricky Gervais, star of BBC hit comedy 'The Office', is to play a David Brent-type character in a cinema advertising campaign promoting jobability.com, the recruitment job site for people with disabilities.

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