to remove filtersKPMG Consulting sheds name to become BearingPoint
02 Oct 2002 | by Staff,
NEW YORK - KPMG Consulting has unveiled its new name BearingPoint, which it is to back with a $40m (£25m) global advertising campaign.
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Consignia faces new fines on late deliveries
03 Oct 2002 | by Jennifer Whitehead,
LONDON - Consignia could be forced to refund its business customers 1% of their bill for every percentage point by which it fails to meet delivery targets, under new proposals by the postal watchdog.
KPMG Consulting cuts accounting link in global rebrand
01 Oct 2002 | by Staff,
NEW YORK - As consulting businesses seek to extricate themselves from the accounting firms that gave birth to them, KPMG Consulting is set to launch a new global brand tomorrow.
Corporate social responsibility: not whether, but how
01 Oct 2002 | by N Craig Smith
This paper examines the challenges of Corporate social responsibility using the pharmaceutical and resource industries as examples. By N Craig Smith.
STOP PRESS: Twickenham Experience appoints RDA Communications
27 Sep 2002
B2B: Twickenham Experience Limited, the hospitality and banqueting firm that operates at Twickenham Stadium has appointed agency RDA Communications to handle its trade and B2B media. TEL is jointly owned by the Rugby Football Union, Compass Group and Peter Parfitt Sport.
PUBLIC SECT0R: The BTA carries out a B2B PR drive
27 Sep 2002
TOURISM: The British Tourist Authority is carrying out a B2B PR drive this week. Seventy US tour operators have been invited on a tour of Britain as part of the BTA's year-long campaign to boost visitor numbers from the US. The tour involves a workshop sponsored by Visit Scotland, the Wales Tourist...
Magazine advertising revenues down to 1998 levels
26 Sep 2002 | by Jennifer Whitehead,
LONDON - Global magazine advertising levels have fallen back to the same level as recorded in 1998-99, according to new research from Zenith Optimedia.
Glaxo drops 'non-habit forming' claim in new Paxil ads
25 Sep 2002 | by Staff,
NEW YORK - GlaxoSmithKline has been forced to launch new advertising for its anti-depressant drug Paxil, after pressure following a court case in Los Angeles where users said that the ads downplayed withdrawal effects.
Revenues up at Emap as Closer prepares to debut
24 Sep 2002 | by Jennifer Whitehead,
LONDON - Media group Emap has seen revenues across its business rise by 5% for the first half of the year, but says that it is still taking a cautious view of the advertising marketplace, as it prepares for tomorrow's launch of its latest celebrity magazine Closer.
Aegis snaps up Spanish agency in £3m deal
23 Sep 2002 | by Jennifer Whitehead,
LONDON - Aegis Group has continued its expansion into market research with the acquisition of Spanish agency Inner Strategic Research in a deal worth £3m.
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