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Superbrands case studies: Taylor Nelson Sofres

13 Sep 2002

Originally published in Business Superbrands 2002. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

Superbrands case studies: Landor

19 Jul 2002

Originally published in Business Superbrands 2002. The book reviews the UK's strongest Business-Business brands as judged by the independent Business Superbrands Council.

Heads down and keep spinning

10 May 2002

We have been putting a 'spin' on events for years, even though the actual word didn't emerge formally until the early 1980s. The expression 'to put a spin on' may well have originated in the movie industry, but was quickly adopted by the 'wholesome' world of politics , writes Anthony Garvey .

How to write an award-winning sales-kicking creative brief

24 Apr 2002

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly, writes AdCracker.com's Steve McNamara .

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