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AT&T Business - the B2B arm of telecoms giant AT&T - is driving a PR campaign to develop its corporate reputation across Europe, Middle East and Africa (EMEA). The PR push comes after the recent demise of Concert - AT&T's joint venture with BT - which, until its closure in October, prevented...
LONDON - Publishing and market research firm VNU said it is on track to meet its reduced full-year forecasts after a strong performance from its research division, which includes the US-based ACNielsen.
NEW YORK - Yahoo! has made a takeover bid for recruitment website Hotjobs.com, as it continues its drive to reduce dependence on advertising and find new sources of revenue.
LONDON - Zenith Optimedia's latest advertising spend survey predicts another difficult year for the industry, with a recovery emerging later in 2002.
LONDON - Aegis Group, owner of media-buying giant Carat, has bought Japanese market research group Research Fact.
NEW YORK - Online advertising company DoubleClick has launched a directory of media-planning information from 7,000 websites.
The Recruitment and Employment Confederation has merged its media relations and public affairs accounts. The body, which represents recruitment agencies in the UK, has handed the joint brief to Luther Pendragon (LP) after a mammoth 16 agency, five-month PR trawl. PA was previously...
NEW BUSINESS: PReview, the PRCA's new business referral scheme, has reported a ten per cent increase in new business awarded to members through the scheme during the past year. PReview received 462 enquiries worth 27m, ten per cent of which were followed through to generate business worth...
The economic downturn has led to a major change in the freelance market, with clients increasingly seeking specialists rather than generalists. Many freelance PROs may have to think again if they are to survive, says Chris Mahony. The term 'freelance' first described medieval mercenary fighters....
Client: Gorgeous Networks PR Team: LA Communications Campaign: Increasing brand awareness Timescale: November 2000 - ongoing Budget: 5,000 Gorgeous Networks is a dating agency that describes itself as unashamedly elitist. It allows only those with looks, charisma and ambition onto...
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