Fishburn-Hedges has won a three-way pitch to handle national PR for law firm Eversheds (PR Week, 16 October). Citigate Dewe Rogerson and Financial Dynamics also pitched for the six-figure fee account. FH will promote the law firm in the UK financial and general press and the international media and...
PricewaterhouseCoopers is recruiting two internal communications managers following the merger of Price Waterhouse and Coopers and Lybrand this year. The first post covers staff publications and will involve leading a team of four to establish an editorial policy across print and electronic media. The...
Once, only doctors, lawyers and preachers had ethical obligations.
- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review.
- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review.
With the much publicised arrival of SkyDigital and BBC Digital, broadcasters are promising a new media world and the potential number of new media outlets for the PR industry is awesome. At the same time, digital promises to bring the three broadcast media - television, radio and the internet - ever...
ZURICH: International engineering and technology group ABB has appointed Bjorn Edlund as its new vice-president in charge of global corporate communications.
PR Week s Proof campaign received a boost this week when the IPR, the PRCA, the Public Relations Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces to produce definitive best practice guidelines for the use of research and evaluation within the industry.
- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.
- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.
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