News: Maintaining a positive and credible public perception...
23 Aug 1996
Maintaining a positive and credible public perception is central to the TUC s PR strategy
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Hill and Knowlton has lost the estimated pounds 500,000-fee European PR contract for the global networking company 3Com to The Weber Group Europe.
Maintaining a positive and credible public perception is central to the TUC s PR strategy
Dyno-Rod, best known for its work unblocking the nation s drains, is spending around pounds 100,000 on a PR drive to persuade people to use it for other emergency household repairs.
Barclays Bank has signed up Camargue to help boost its profile among middle market businesses.
Affinity Consulting has been hired by leading film, commercial and TV laboratory and post production house, the Soho Group. The agency won the account - which is thought to be worth around pounds 60,000 in fees - this month after a competitive pitch. Affinity will handle business-to- business PR, corporate...
Alamo Rent A Car, the US car hire company, has recruited Bristol-based agency Sturgess Van Damme as its PR consultancy in an effort to boost its share of the UK market.
UPS, the US-owned courier company, is on the hunt for a new head of European PR to replace Annie Garthwaite who is leaving at the end of August.
MEDIA EXPERTISE: As media becomes part of everyday life spokespeople are finding that ignorance is dangerous CAMERA TIPS: The secret to television success is to remember that body language speaks louder than words INTERVIEWING TECHNIQUES: With a little preparation you can avoid the speak now, repent...