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Source Marketing Communications were chosen to promote a new offer in cable trunking.
Business advertising is seen as more relevant and generates higher opinions of a brand when shown on a B2B site, writes Michael Toedman, managing director international, BBN Networks.
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
Adam Smith, Group M's futures director, says the WPP agency's outlook in its latest forecast for marketing services is boosted by the Olympic sponsorship which goes live this year.
The October 2005 figures from the Internet Advertising Bureau show a detailed analysis of online advertising spend figures for the first half of 2005.
The recent falls in television and press advertising spending are bottoming out, according to an unusually upbeat Bellwether Report from the IPA.
According to the March 2006 report from the Internet Advertising Bureau, the trade body for online advertising, total UK online advertising expenditure in 2005 grew by 65.6% to £1,366.4 million (£1.4 billion) to take the sector's market share to 7.8%.
According to the latest figures from the Internet Advertising Bureau, the internet continues to grow with 40.3% like-for-like annual growth for the first half of 2006.
This paper examines the challenges of Corporate social responsibility using the pharmaceutical and resource industries as examples. By N Craig Smith.
