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Listings company Yell, which this week formally rebranded as Hibu, has unveiled a fresh strategy to create an ecommerce and business website 'ecosystem'.
Three former direct marketing and data specialists have launched The Green Preference Service, an online service that allows consumers to get their direct mail changed to email and which has been welcomed by the Direct Marketing Association (DMA).
A consortium of four international marketing consultancies, including Fairbrother Lenz Eley, have formed a new company called Axiology that is chaired by the former Unilever media director Alan Rutherford.
Albion has created an integrated pan-European campaign to launch Epson's new range of inkjet printers, which are aimed at small businesses.
BBN Network, the ad network for the business-to-business community, has launched in the UK with six UK publishers this week.
