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McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Office supplies company Viking Direct is relaunching with a multimillion-pound campaign that positions it as a consumer-friendly brand, as it looks to challenge Amazon's dominance in the sector.
Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach of its Scotsman.com/jobs recruitment site.
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