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ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Mascots: building a place in consumers' hearts

07 Mar 2013

A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of meerkats.

BP seeks 'more positive' sentiment with return to advertising

20 Nov 2012 | by John Reynolds

BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.

The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

On the campaign couch...with JB

08 Nov 2012 | by Jeremy Bullmore

Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.

Sector analysis: B2B publishing

26 Sep 2012 | by Mark Banham

The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

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