Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
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AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
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