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Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.
Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.
Business to business publisher Emap International has appointed Duncan Painter, currently managing director of Sky's customer intelligence arm, as chief executive.
Three former direct marketing and data specialists have launched The Green Preference Service, an online service that allows consumers to get their direct mail changed to email and which has been welcomed by the Direct Marketing Association (DMA).
The percentage of opt-outs from the Electoral Roll has declined for the first time, according to data from marketing services and credit reference agency Callcredit Information Group.
