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Pass the sustainability baton and rebrand it 'sexy'

It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

BP seeks 'more positive' sentiment with return to advertising

BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

PROMOTIONAL FEATURE: Marketing Society Awards 2011

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

Clients need agencies that can see the broadest answers to problems

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