Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.
Nicola Kemp unveils the top marketing moments of the past 12 months.
BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.
Brands looking to exploit a post-Olympics lift in sports participation are primed to bid for sponsorship of a raft of rights-holders, including the British Olympic Association (BOA).
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Jazz FM is launching a business-themed show sponsored by law firm Mishcon de Reya and presented by the firm's director of business development, from tomorrow (18 January).
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.
Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.