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Aon signs eight-year sponsorship deal with Manchester United

Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

BP seeks 'more positive' sentiment with return to advertising

BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.

UK sports set to cash in as brands eye Olympic uplift

Brands looking to exploit a post-Olympics lift in sports participation are primed to bid for sponsorship of a raft of rights-holders, including the British Olympic Association (BOA).

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Non-sponsor brands ramp up pre-Olympics sports marketing

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Jazz FM strikes Mishcon de Reya deal

Jazz FM is launching a business-themed show sponsored by law firm Mishcon de Reya and presented by the firm's director of business development, from tomorrow (18 January).

Credit Suisse sponsors Bloomberg+ iPad app

Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a deal brokered by Havas Media International.

Manchester United net DHL in multimillion pound sponsorship deal

Manchester United are to have their training kit sponsored in a deal with logistics company DHL that is believed to be worth around £10m per season.

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