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Nicola Kemp unveils the top marketing moments of the past 12 months.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to convince their chief executives that there are more meaningful ways for brands to gain publicity.
PARIS - Ipsos has successfully completed the acquisition of Synovate for an enterprise value of US$723m. This transaction makes Ipsos the third largest global market research company.
Rufus Olins, the chief executive of Warc, has resigned with immediate effect after nearly three years at the marketing intelligence group.
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
NEW YORK -YouGov, the online market research firm, is to acquire US marketing and strategic research consulting firm Harrison Group for as much as $13m.
Sign up free to hear marketers from brands like Lovefilm.com and Ticketmaster offer insights on email marketing in this footage recorded at Brand Republic's annual conference.
LONDON - Nearly half of all email marketing budgets will remain the same this year with no signs the recession is easing, a new report reveals.
