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AKQA, Topshop and Bodyform triumph at Rev Awards 2013

20 May 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.

OnePoll buys rival survey provider Response Fusion

17 May 2013 | by Daniel Farey-Jones

Survey-led market research company OnePoll has acquired rival Response Fusion for a six-figure sum.

No 64: HAT's headquarters

16 May 2013

The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...

Pass the sustainability baton and rebrand it 'sexy'

15 May 2013 | by Vicky Grinnell-Wright, Co-Curator of UK Dream and Head of Citizen and Consumer Sustainability Practice

It is officially time to pass on, or at the least share with marketing, the baton of sustainability. It is also time to re-brand that baton.

Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.

ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

Aon signs eight-year sponsorship deal with Manchester United

08 Apr 2013 | by Alex Brownsell

Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.

What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.

"Decoded" by Phil Barden

01 Apr 2013 | by Rory Sutherland

Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".

Bite-sized Business School: The Marketing Module

01 Apr 2013 | by Vincent-Wayne Mitchell

Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.

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