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LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.
LONDON - Starbucks has opened the first store to depart from its established interior design, toning down references to the brand and introducing more upmarket materials such as Italian leather.
LONDON - Royal Mail strike action is an inconvenience but is not affecting most people's internet and catalogue shopping plans, according to members of the public in the latest BR Video.
LONDON - Häagen-Dazs will tonight unveil a TV ad filmed at the Kiev opera house, which shows a couple sharing a tender moment at a performance of 'Swan Lake', the brand's first campaign for four years.
VIDEO: Aleksandr Orlov, the meerkat star of the comparethemarket.com ad campaign, is to premiere his latest TV ad on Facebook.
LONDON - Marketers must become more financially literate to get the role of marketing understood at board level, Marketing Society president Andrew Marsden told the audience at an event held by media auditors Billetts.
LONDON - Onitsuka Tiger, Asics' premium trainers and apparel brand, is launching a year-long global ad campaign to celebrate its 60th anniversary.
LONDON - Most of the members of the public interviewed in the latest Brand Republic video support the recent atheist bus campaign, arguing that everyone is entitled to their view -- watch the video now.
LONDON - GlaxoSmithKline is launching a TV campaign in which viewers are treated to the daily life of a woman from the point of view of her vagina to drive sales of its female hygiene brand Lactacyd.
