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VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox.
Those hoping to be named one of Marketing's Nxt Gen 2012, run in association with Engine, have until the end of this week to put themselves forward, or be nominated.
Maurice Levy, chairman and CEO, Publicis Groupe talks about doing business in the Eurozone during the debt crisis.
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
