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Why you won't find hijabs in Pakistani advertising

LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertising (particularly on television).

South African for Johnny Walker global

CAPE TOWN - Gavin Pike, currently the marketing and innovation director at Brandhouse Beverages in South Africa, has been appointed as global brand director of Johnnie Walker, reportedly the number one Scotch whisky brand by volume and number one global spirits brand by value.

Bavaria scores big, thanks to massive media coverage

Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria...


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