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NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
SYDNEY - David Droga, the Australian expat creative chairman and founder of Droga5, New York, has hired Nik Studzinski, formerly of Mother London, as co-executive creative director.
NEW YORK - Major League Baseball has racked up 100,000 downloads of its $15 a pop At Bat app for Apple's iPad, according to MLB Advanced Media, the league's digital arm, generating around $1m in revenues, reports Business Insider.
The Canon EOS 5D Mark II (reviews) can make some pretty awesome movies and when used properly, even the stills side of the camera can make some cool stop-motion movies. This one stands out. I met Peter Cote for the first time at the NAB conference and he was part of the team that put this together....
After just six months in business, NZ Indie agency JOSH&JAMIE has made its first significant creative hiring by purchasing experienced agency Assignment. The newly merged company will be called Assignment Group, effective mid August.
The Adverblog has a good round up of some of the web activity kicking around for the launch of 'Mad Men' season four including an interview on AMC's website, the channel that airs the show in the US, to workout if you have what it takes to work at Sterling Cooper.
To be honest, I found the opening painful and slow, and some of the dialogue seemed way too transparent as exposition. For example, Don yells at the newly steady Pete, "Y&R has the fire power to throw six floors worth of talent on it!" This seemed unworthy of "Mad Men" banter. But maybe that was Weiner's...
SYDNEY Insurance Australia Group (IAG) has awarded its $30 million media account to MediaCom, replacing incumbent Carat, AdNews can reveal.
One of the biggest radio channels in the Netherlands, Radio 538, advertises its Ibiza promotion with two ecstasy pills in the colours of its visual identity; "Listen and win a trip for 2 to Ibiza".
NEW YORK -- If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased...
