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SPONSORED FEATURE - Not only is PR more flexible and far less of a blunt instrument than advertising, but it also creates brand advocates, builds trust, facilitates engagement and complements more business areas .
SPONSORED FEATURE - The need to rationalise budgets has encouraged firms to shake up their marketing. As a result, PR is emerging as a mainstream brand-building tool that can lead integrated marketing programmes
SPONSORED FEATURE - Digital PR is not a panacea for every brand challenge, and unless a communications strategy tells an organisation's story simultaneously through traditional channels, it is likely to fail
SPONSORED FEATURE - PR is best-placed to capitalise on social media's rising popularity, as it engages people in two-way dialogue, which allows us to access consumers' own networks and create personal relationships
SPONSORED FEATURE - A consumer PR agency can devise a creative solution as to how any brand can capitalise on the huge media coverage that the FIFA World Cup is going to generate over the next nine months
SPONSORED FEATURE - The brands that will thrive understand the best way in which to use digital and social media is to behave with the warmth, humour and friendliness of the people behind the brand
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