Healthcare PR - May 2010
20 May 2010 | by Claire Murphy
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on who's raised their profile beyond the M25.
How will a precarious balance of power alter the public affairs landscape? Plus - a look at the lobbying battle over the financial services industry.
You've heard of the G8 group of nations. Now meet PRWeek's very own G8 group of agency leaders, brought together to consider how agencies can evolve to fit changing client needs. Click on each essay to read their views on cross-discipline pitching, their best-ever client relationships, and what they...
As the Dubai World debt crisis illustrates, Middle Eastern PROs have a challenge on their hands. In this supplement leading regional agency chiefs debate what they have learnt from this year of change
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go from here.
Four in-house comms professionals talk to Peter Hay about the triumphs and headaches they have experienced while immersing themselves in the digital world.
Is it time to care more about what your employees, rather than the media, say about your company?
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers