My agenda: Sarah Cohen
04 Apr 2013 | by Sarah Cohen, Head of social marketing, Time to Change
Changing public attitudes towards mental health.
NHS changes will see local doctors taking more commissioning decisions from this week. But what will this mean for pharma marketers? Adam Hill finds out.
Changing public attitudes towards mental health.
Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...
PR Week highlights three tweeters in Healthcare you should be following.
Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...
What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.
The cream of the crop of PRWeek's case studies, offering creative inspiration.
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever
Sally Hancock, partnership director at Lloyds TSB, discusses Olympic sponsorship and the rocky road to the 2012 Games. Plus, an exclusive interview with Jane Cowmeadow, Publicist for Jessica Ennis and essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.
Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage and corporate reputation. Plus, essays on a range of topics relating to reputation from our specialist panel.