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The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...
Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Ikea has launched a campaign to showcase its outdoor living products. The TV spot shows a family giving their garden an overhaul before coming up against resistance from an army of gnomes. The family wins the battle that ensues, but the ad ends on a cliffhanger as one gnome remains. The soundtrack is...
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...
Sainsbury s has unveiled a TV ad starring its brand ambassadors, David Beckham and Ellie Simmonds. It aims to encourage more people to take part in the supermarket s Active Kids voucher scheme. The work, created by Abbott Mead Vickers BBDO, is a tribute to childhood activities, with Beckham and Simmonds...
G-Star has launched a global ad campaign that will run online and in cinemas. The 60-second film was devised by Glassworks Amsterdam and G-Star s in-house creative team. It features a dramatic CGI journey through the denim-making process. The film will run online with a 30-second version airing in cinemas...
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