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Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch...
Cristiano Ronaldo stars in Nike s latest ad for its Mercurial Vapor IX boots. In the online film, which was created by Wieden Kennedy s Tokyo and Portland offices, what appears to be a hurricane sweeps up everything on a football field. It then emerges that the havoc is being caused by Ronaldo and...
Channel 4 is promoting the new series of Black Mirror with a campaign that takes a jaundiced look at modern advertising and our addiction to technology. The print and TV work shows utopian scenes that are typical of a modern commercial but with an unsettling twist. The TV spot was conceived and directed...
A new ad for BBC Radio 6 Music, by Karmarama, aims to show the variety of music the station plays. "Where extraordinary music plays" uses a tree as a metaphor for the station with footage of artists, including Bj rk and Primal Scream, projected on to it. The spot was written by Paul Bailey, art directed...
Lucozade has launched a TV spot by Grey London that claims Lucozade Sport hydrates and fuels people better than water. The claim is based on scientific tests, which have been dramatised in the spot. Set in lab conditions, 24 athletes go head-to-head in a performance challenge half fuelled by Lucozade...
Hugh Grant stars in a new ad by Bartle Bogle Hegarty to promote Guardian News Media s weekend papers. The campaign marks the first time that GNM, led by the chief commercial officer, David Pemsel, and the director of brand and engagement, Richard Furness, has launched a January push for its weekend...
Racing Post has launched a campaign featuring a Brazilian football pundit from the 70s called "Puntinho", designed to drive people to the sports betting brand s app. The work, which will run on TV and online, shows a group of out-of-shape Brazilian footballers warming up. The films were directed by...
Sky Movies has launched its Christmas campaign, by WCRS, featuring a magical train powered by marshmallows, stoked by a Yeti and driven by a Willy Wonka-esque driver towing carriages packed full of movies. The train is conjured up by a little girl as she watches Sky Movies at home. The work showcases...
BBC One has released a campaign to promote the content range it has to offer over the festive period. The work, by Rainey Kelly Campbell Roalfe/Y R, stars Rob Brydon and follows the journey of a producer trying to get BBC One s Christmas show on the road. The campaign launched with a 30-second teaser,...
LBi has created an interactive gig-mapping tool on The Guardian s music blog pages that shows fans Tweeted reviews, Instagram photos and posts on an interactive map. Users can tag reports with #gdngig and stories are instantly pinned to a live map of gigs across and outside the UK. The tool appears...
