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The Army is releasing a TV ad as part of a wider campaign called "step up" to recruit 10,000 soldiers and officers by the end of the year. The spot is shot from the perspective of a new recruit s boots and shows various situations a soldier may go through. The ad was created by JWT. It was written...
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...
A father has made a press ad to raise awareness for his son s rare degenerative disease. Alex Smith s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20. In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes...
Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group. The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations. It was...
The animal rights charity Peta has released an online film urging people to go vegan. The ad, Fallon s second campaign for Peta since picking up the business last year, is available on YouTube and other social media. The spot shows a range of animals with vegan diets including rhinos, buffaloes and...
The British Heart Foundation has launched a campaign calling for donations for its research. Grey London created the TV spot, which features a range of case studies of people affected by heart disease, including the former footballer Fabrice Muamba. The ad was written and art directed by Vicki Maguire,...
The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...
The musician Brian Eno has written the backing track for the NSPCC's latest TV spot. The 60-second ad, which was created by Inferno, shows a newborn baby, Amy, in her hospital crib. An older Amy narrates the ad, describing the abuse she is destined to suffer and how donating to the NSPCC could prevent...
The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...
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