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Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Peta has released an ad aimed at stopping primates being used as actors. BBDO NY teamed up with Mill+ to create the spot, which shows a CGI primate in room while a voiceover describes the plight of apes used in films. At the end of the ad, the primate puts a gun to its head as the voiceover asks: "Could...
The Army has released an ad as part of its "step up" campaign, with the aim of recruiting 10,000 soldiers and officers over the course of 2013. The 60-second spot, created by JWT, was shot from the perspective of a new recruit s boots, showing the soldier going through training, parades and combat....
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...
Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group. The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations. It was...
The animal rights charity Peta has released an online film urging people to go vegan. The ad, Fallon s second campaign for Peta since picking up the business last year, is available on YouTube and other social media. The spot shows a range of animals with vegan diets including rhinos, buffaloes and...
The Prince s Trust is unveiling an ad that urges viewers not to write off young people. The 60-second spot, created by CHI Partners, will launch in cinemas across the UK on 26 April. It features two youths reading out excerpts from newspapers ranging from present-day articles to ones as far back...
The British Heart Foundation has launched a campaign calling for donations for its research. Grey London created the TV spot, which features a range of case studies of people affected by heart disease, including the former footballer Fabrice Muamba. The ad was written and art directed by Vicki Maguire,...
The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...
