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Sainsbury s has unveiled a TV ad starring its brand ambassadors, David Beckham and Ellie Simmonds. It aims to encourage more people to take part in the supermarket s Active Kids voucher scheme. The work, created by Abbott Mead Vickers BBDO, is a tribute to childhood activities, with Beckham and Simmonds...
Heinenken has unveiled a tongue-in-cheek TV campaign for its premium lager brand Kronenbourg 1664. Created by Ogilvy Mather with media planning by MediaVest, the ad shows the French football legend Eric Cantona revealing his boundless admiration for the lager. The campaign positions Kronenbourg 1664...
Anchor is launching a 60-second TV ad that celebrates the butter brand s place in British kitchens. The spot, created by CHI Partners, shows some of the incidents that have taken place in one family s kitchen over the course of 30 years. The ad, which launches tomorrow (Friday), will be supported...
Fallon has created a national TV campaign for Cadbury Dairy Milk to highlight that it uses fresh milk in its production process. The work forms part of the "Joyville" proposition, a mythical place underground where Cadbury Daily Milk is made. The spot features a young apprentice as he is guided...
Adam Eve/DDB has created a TV spot to mark the 125th anniversary of the lager brand Foster s. "Anticipation" recreates the brand s introduction to Australia in 1888. The brothers William and Ralph Foster, played by the actors who appear as Brad and Dan in the lager s humorous beachside ads, are shown...
Diet Pepsi has launched a campaign featuring the Colombian actress Sofia Vergara. The spot, by TBWA\Chiat\Day Los Angeles, sees Vergara in a restaurant apparently looking longingly at an attractive man. It then transpires that she is in fact gazing at a can of Diet Pepsi behind him, much to the embarrassment...
Blue Dragon has launched a comical ad campaign to show how its stir-fries can give users legendary status. A TV spot, created by JWT London, features "Charlie", who becomes an overnight sensation after making a stir-fry using Blue Dragon products for his friends. There is also a Facebook app that allows...
Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created...
McDonald s has launched a spot that tells the story of a young boy dealing with the fact that his mum s new boyfriend, Dave, has just moved into their home. The boy is initially unresponsive to Dave s attempts at establishing a relationship, until a trip to McDonald s reveal they have some things in...
Diet Coke has reintroduced its Coke hunk in a spot that features the Etta James track I Just Want To Make Love To You , as used in the brand s "hunk" ad in 1996. The spot, which was directed by Rocky Morton through MJZ, is the first work created by BETC London since picking up the business last year....
