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Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a range of Sainsbury s own-brand products being used to prepare the dessert, accompanied by a cover...
Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...
M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...
Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...
Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...
Zagorka, the Bulgarian beer owned by Heineken, has released a series of seven short ads. Bartle Bogle Hegarty created the campaign, which it hopes will help Zagorka recapture some of its lost market share. The campaign is called "a taste less ordinary" and will only be shown in Bulgaria. It features...
Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...
Diet Coke has unveiled a TV campaign featuring the US pop star Taylor Swift. The 30-second ad, created by Droga5, is running online and on TV in the US, where it first aired during an episode of American Idol . The spot was shot in the musician s hometown of Nashville. It shows Swift drinking Diet...
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