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McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...
McDonald s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal...
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored...
McDonald s has launched a spot that tells the story of a young boy dealing with the fact that his mum s new boyfriend, Dave, has just moved into their home. The boy is initially unresponsive to Dave s attempts at establishing a relationship, until a trip to McDonald s reveal they have some things in...
McDonald s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald s customer eating the bites. The campaign...
McDonald s has launched a campaign to promote its festive menu. A TV spot, created by Leo Burnett, tells the story of a postman who braves the elements to deliver festive joy to the British public. After a tough day s work, he rewards himself for his efforts with a McDonald s Winter Warmer and banter...
Nando's has launched "find yourself", an integrated campaign that aims to match people with their peri-peri spice.
McDonald's has launched a TV spot to promote its breakfast menu that follows four early risers as they go through their morning ritual.
McDonald's has launched an ad by Leo Burnett London highlighting the brand's sponsorship of the Olympic and Paralympic Games.
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