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Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
The car-maker Lexus is releasing a TV ad to promote the launch of the IS 300h model. The 60-second spot was created by CHI Partners and features shots of the English National Ballet s principal dancer Tamara Rojo performing a routine to a hip-hop track interspersed with images of the new Lexus. The...
Volkswagen has launched a campaign to promote its seventh-generation Golf GTI. Adam Eve/DDB created the spot, which features YouTube footage of people singing Frank Sinatra s My Way mostly badly to make the point that the original incarnation of something is the best. The ad was written by Alex...
The dance trio Swedish House Mafia have released a video for their song Leave The World Behind featuring Lune in collaboration with Volvo. The car manufacturer will use the song and video to launch its XC60 model, which features heavily in the video. The Swedish agency Forsman Bodenfors created...
Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported...
Volkswagen has released a TV and cinema ad to promote technology that switches off a car s engine whenever it comes to a standstill. The spot, by Adam Eve/DDB, shows a father taking his child out for a drive to get him to sleep. The plan works until the car stops and VW s start/stop technology kicks...
The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships...
Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test their...
The Homeland actor Damian Lewis stars in a short film to promote the launch of Jaguar s F-Type sports car. The work, which was created by The Brooklyn Brothers, will premiere at the Sundance Film Festival on 24 April. The 12-minute video will then be available on YouTube and Jaguar s website. It tells...
Publicis has created a press ad for Renault s two-seater electric car, the Twizy, highlighting the fact that you can now buy the vehicle with windows. The Twizy was launched in April 2012 but was only available with open sides. Now, Renault is offering the optional extra of windows for the UK market....
