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Nivea has kicked off a campaign to relaunch its Originals range. The work highlights the brand's position as the male grooming supplier to the England and Dutch Eredivisie football teams by giving people the chance to feel like the man of the match. CMW created a video for the campaign, which will be...
Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...
Moonpig.com has released a TV campaign to promote its Father s Day range of products. The ads paint dads as movie action heroes striding through an aircraft hanger when a suspended crate crashes open to reveal Moonpig products. The ad was created by Angy Williams and directed by Mark Wordley through...
PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama, to encourage...
Puma has created an online tool called Dance Dictionary to promote its Sync range of fragrances. The campaign, by Grey London, sees Puma collaborate with freestyle dancers to compile a dance lexicon. People can use the dictionary to create messages and share them through social networks and e-mail....
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing...
Johnson Johnson is launching a campaign by TBWA\Chiat\Day. The TV spot, which first airs in the US on 6 May, shows families caring for each other while a voiceover talks about love. It was written by Michael Yagi and Gage Clegg, and art directed by Carolina Labi. Jeffery Plansker directed the spot...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
Whiskas has launched a TV campaign by Abbott Mead Vickers BBDO. The spot, which shows the similarities between big cats and the domestic variety, aims to reinforce Whiskas as a trustworthy brand. The 50-second ad follows a leopard as it prowls through a snowy forest, which turns out to be a back garden....
