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Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated in someone s hand or anywhere that is "skin"-coloured. Players can use their smartphones to play with...
Work Club has created a platform for Ballantine s that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brand s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents...
British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.
Nando's has launched "find yourself", an integrated campaign that aims to match people with their peri-peri spice.
Publicis Chemistry has created a digital campaign to support the launch of a chocolate cookbook by the dessert company Gu.
Live Out Loud, an organisation that aims to empower young lesbian, gay and bisexual people by connecting them with successful LGBT professionals, has launched "the homecoming project".
AllofUs has created a free mobile app that allows users to access galleries across the country, virtually curate their own one and position artworks in their surroundings.
Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.
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