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The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Comparethemarket.com has released a TV spot bringing together characters from the website and Comparethemeerkat.com. The ad, by VCCP, shows the assistant to Comparethemarket.com s fictional owner, Maurice Wigglethorpe-Throom, throwing a rock through the window of the meerkat mansion, with a note demanding...
Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test their...
The Homeland actor Damian Lewis stars in a short film to promote the launch of Jaguar s F-Type sports car. The work, which was created by The Brooklyn Brothers, will premiere at the Sundance Film Festival on 24 April. The 12-minute video will then be available on YouTube and Jaguar s website. It tells...
Whiskas has released print and poster ads to complement its "big cat little cat" TV spot. The work was created by Abbott Mead Vickers BBDO and shows domestic cats displaying wild-cat behaviour. In one example, a pet cat stalks a group of zebras. The work was written by Diccon Driver, Richard McGrann...
The Australian underwear brand Bonds is promoting its launch in the UK with a campaign that pays homage to Wonderbra s famous "hello boys" poster. TBWA\London created the work, which revisits the agency s 1994 Wonderbra campaign featuring the model Eva Herzigov . The Bonds execution shows the Australian...
Ikea has launched a campaign to showcase its outdoor living products. The TV spot shows a family giving their garden an overhaul before coming up against resistance from an army of gnomes. The family wins the battle that ensues, but the ad ends on a cliffhanger as one gnome remains. The soundtrack is...
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
News International has launched a poster campaign to mark the 25th-anniversary edition of The Sunday Times Rich List, which is published on 21 April. Grey London created the work, which first appeared in The Sunday Times on 7 April but has since appeared on outdoor, digital and point-of-sale platforms....
The ice-cream brand Cornetto has overhauled its product, logo and packaging, and created an online challenge for consumers to support the revamp. In addition to changing the Cornetto Classico, the branding for Cornetto has been redesigned to better appeal to its teen audience. The agency Lola has created...
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