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Samsung is rolling out a global campaign, by CHI Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand....
The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...
Spotify has launched its first ad campaign in a bid to introduce the music-streaming service to more people in the US. Droga5 developed the multiplatform activity, which is running across TV, digital and social. The first of three TV spots was unveiled during the launch episode of The Voice in the...
Carlsberg UK has launched the first nationwide campaign for its cider brand, Somersby. It is the first work by Fold7 since the agency picked up the business in February. The TV ad, which was released this week on terrestrial channels and Sky, pokes fun at the anticipation surrounding technology gadget...
Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
Channel 4 has launched an advertising campaign to promote the Grand National, which takes place at Aintree on 6 April. In the 90-second spot, which was created by 4Creative, locals watch ten horses competing in a race across the city of Liverpool. The horses gallop through streets, allotments, back...
Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person arriving...
McDonald s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal...
Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...
