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The Assembly has created a national awareness campaign for the charity Parkinson s UK. The work mixes up images of six everyday tasks that are difficult for those affected by the condition, including making a cup of tea and tying a tie. The outdoor and press campaign will be supported by digital and...
Adam Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The...
TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover. The ads have run in Time , Marie Claire , Women's Health , The New Yorker , Entertainment...
Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to under privileged children. The work, created by 180 Amsterdam, combines the logos of the football...
Durex has launched a global social media campaign, by Havas Worldwide, that will commit the brand to donate one condom for every social media interaction with the initiative in the run-up to World Aids Day on 1 December. Durex aims to donate 2.5 million condoms to charities that can make a difference...
Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products, Mince Pies with Brandy Sauce, and Black Forest Whirls, as well as classics such as Christmas Cake Slices and Frosty Fancies. Launching on 10th December and running for two weeks, the work shows miniature...
Jagermeister's new campaign celebrates the deep and meaningful bonds that are experienced between true friends and brought together through the liqueur. The activity, by The Red Brick Road, aims to highlight the brand s heritage and its ingredients. In one of the executions, a Jagermeister bottle is...
Google has launched a "digital creativity guidebook" that is designed to show the industry the different ways in which people are using its suite of products, and how marketing professionals can use them creatively. Adam Eve/DDB developed the digital pop-up book, which can be found at www.creativesandbox.com,...
BETC Paris has created a campaign to tie in with the International Day for the Elimination of Violence Against Women for the French women's rights organisation Ni Putes Ni Soumises.
Following the release of its TV ad last week, Barclaycard has launched an augmented-reality game created by Dare. The app uses skin-tracking technology that means its characters are only activated in someone s hand or anywhere that is "skin"-coloured. Players can use their smartphones to play with...
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