31 May 2005
Short but to the point. A businessman enters a lift and is asked by a colleague why he looks a little tired. "Up late? Thompson file?" he is asked but when he starts to relate the previous night's events, bleeped out and with his lips hidden by a blue Viagra pill, the other occupants of the elevator...
26 May 2005
Heineken scored a coup when one of the world's biggest film stars and most famous architecture students, Brad Pitt, agreed to film an ad, created and directed by David Fincher, with whom he had worked on 'Fight Club'. The spot, now showing in the Republic of Ireland, is given new meaning in the wake...
26 May 2005
Fans of Ricky Gervais and Stephen Merchant's Xfm radio show will love this viral campaign, letting listeners know that the pair are back on air for six weeks only. Merchant and Gervais are represented in the ad as teddy bears, along with their producer Karl Pilkington. The campaign uses real material...
20 May 2005
Sony is trying to change the image of home movies being all about birthdays, weddings and family parties, to show that the new DVD Handycam is making filming a much simpler experience. Fallon has managed to recreate the sense of urgency we have in playing back our treasured footage by featuring a...
18 May 2005
TBWA\London has come up with a novel new way to promote Muller's Fruit Corner yoghurt with a TV ad showing typical Brits enyoying the product in their own "corners". As one scene ends the footage is then folded over into the next scene, echoing the folding manouvere needed to blend the two components...