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Diageo's low-sugar ready-to-drink Archers Vea was launched earlier this year with a 4m marketing push. The brand has now made it to television with a campaign from Mother that shows the effects of the drink on the sugar cane farming industry. Taking the line that less sugar means less work for the...
Every week, 55 teenagers are seriously injured on Britain's roads, and the new Department for Transport ad campaign demonstrates that they need to stay alert. The 40-second spot, created by Leo Burnett, uses a mobile phone and a group of teenagers who live in and around the Stoke Newington area in North...
Production company The Mill has invented a foot with only one toe and gills for the latest Nike ad. Aptly named "mutant foot", this dark and mysterious ad promotes the Nike Free running shoe, which, Nike claims, is almost like running barefoot. The ad was created by Australian agency Publicis Mojo with...
Saatchi Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products as...
Avon is running a new campaign backing the launch of premium skincare range Anew, with the strapline "Where east meets west, nature meets science". The ads reinforce Avon's return to the small screen last September, its first advertising since the iconic "ding-dong" campaigns during the 1960s. The UK...
Fawlty Towers actor John Cleese has his movie pitch interrupted as the orange film board cannot contain their laughter at everything he says despite his movie pitch centering on the war.
BBC Two is pushing its comedy pedigree with a series of ads starring the fluffy BBC Two figure, along with famous faces including Catherine Tate, Stephen Fry and John Bird. In the first set of promotions, created by BBC Broadcast, Tate recreates her famous schoolgirl character and her "bovvered" catchphrase....
WCRS is relaunching the BMW 1 Series with a 3m campaign consisting of four spots which focus on individual features of the car: its iPod connection, keyless locks, automatic rain sensors and parking distance control. One of the 20-second ads features a woman walking along a rainy street. As she passes...
Ogilvy Mather has produced three 10-second films for Macleans toothpaste that concentrate on the company's core message -- that Macleans gives you "healthy white teeth". The executions play with the notion that when people say the brand's name they naturally reveal their teeth. One execution shows...
Volkswagen is throwing a man out of a plane without a parachute to demonstrate the comfort of its Polo in a new television ad. The spot sees a man flung from an airplane and freefalling 20,000 feet as he attempts to grab a parachute that is falling nearby. However, the man has a change of heart when...
