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The soft-drinks brand Tango has returned to TV advertising after a five-year hiatus with the "argh!" campaign. Three 30-second ads aim to introduce a new generation of consumers to the Britvic-owned brand and highlight Tango s intensity by showing those drinking it turning into raging hulks. The spots...
Arla Foods has rolled out a 2 million integrated marketing campaign to support the launch of its chocolate-milk brand Wing-Co. CHI Partners created the humorous press and outdoor ads that parody men s fragrance commercials. They show rugged models nonchalantly performing over-the-top feats of masculinity....
Dr Pepper is releasing a TV spot in the US. The ad is a humorous take on the brand's "one of a kind" campaign but, instead of featuring someone with a talent, the protagonist, Josh, is just really good-looking. The spot was created by Deutsch LA. It was written by Chris DiNinno and Ryan Lehr , art...
Bartle Bogle Hegarty has created a TV spot for the Britvic-owned soft-drink brand Robinsons. The ad, which will run as 30- and 60-second executions, broke on ITV during Britain s Got Talent last weekend. It shows two boys playing together outside and, after the day s activities, they race home for a...
Diet Coke has unveiled a TV campaign featuring the US pop star Taylor Swift. The 30-second ad, created by Droga5, is running online and on TV in the US, where it first aired during an episode of American Idol . The spot was shot in the musician s hometown of Nashville. It shows Swift drinking Diet...
Diet Pepsi has launched a campaign featuring the Colombian actress Sofia Vergara. The spot, by TBWA\Chiat\Day Los Angeles, sees Vergara in a restaurant apparently looking longingly at an attractive man. It then transpires that she is in fact gazing at a can of Diet Pepsi behind him, much to the embarrassment...
Diet Coke has reintroduced its Coke hunk in a spot that features the Etta James track I Just Want To Make Love To You , as used in the brand s "hunk" ad in 1996. The spot, which was directed by Rocky Morton through MJZ, is the first work created by BETC London since picking up the business last year....
Beattie McGuinness Bungay has developed its first work for the natural energy drink Pussy. The launch campaign comprises outdoor executions with word play on the brand name. BMB took a minority shareholding in the company in 2011 and works as its strategic and creative consultant.
Lucozade has launched a TV spot by Grey London that claims Lucozade Sport hydrates and fuels people better than water. The claim is based on scientific tests, which have been dramatised in the spot. Set in lab conditions, 24 athletes go head-to-head in a performance challenge half fuelled by Lucozade...
Coca-Cola has launched its global Christmas campaign, created by McCann Madrid. The work, which is running in more than 100 countries, features an eight-metre marionette Santa that is manoeuvred by people in a town at Christmas time. According to McCann Madrid, the campaign is centred on the idea that...
