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Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Monster.co.uk has launched an ad campaign to encourage people to "find better" jobs. The series of executions by BBDO will run across TV, outdoor and radio. The first ad, "double take", features a lavish executive office complete with a stag s head. On the other side of the wall, a man in a regular...
This is the second in a series of ads by VCCP to be launched over the coming months that aim to bring all of the O2 Priority benefits together under one creative strategy. Following the recent ad featuring Gary Oldman, the creative activity was developed around the idea that "it is wonderful when we...
Grey has created a 60-second cinema and TV spot for Vodafone Ireland. The animated film tells the story of a young reindeer that returns home to see his friends and family for Christmas, only to find that no-one is around when he arrives. It is then revealed that they have planned a surprise party for...
Gary Oldman stars in O2 s new spot by VCCP for its Priority Moments service, the first in a series of ads that will roll out over the coming months. The creative activity, developed around the insight that "it is wonderful when we are made to feel special", refers to a connection between the actor...
M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.
Grey London has created an orchestra made out of old office machinery for an online spot for Brother.
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