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Foot Locker "sneaker mix" by Abbott Mead Vickers BBDO

Foot Locker has launched a spot featuring an installation that lets people mix music with their feet. The ad, which was was created by Abbott Mead Vickers BBDO, shows Foot Locker employees, or "Stripers", using the "sneaker mixing deck" in one of the company's stores. Marshmallow Laser Feast created...

Littlewoods "spring/summer 2013" by St Luke's

Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...

Adidas "team Messi" by Iris Worldwide

Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It...

Reebok "Classics 30-year anniversary" by Everyone Associates

Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt and...

Vision Express "head shots" by Dare

Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...

Asics "better your best" by 180 Amsterdam

Asics has launched a global campaign, spanning TV, print and social media, that focuses on motivating everyday athletes. A Facebook app with tailored training strategies forms part of the push. The campaign, created by 180 Amsterdam, launches with a 60-second TV ad directed by Kim Gehrig through Somesuch...

Nike "Mercurial Vapor trail" by Wieden & Kennedy Tokyo/Portland

Cristiano Ronaldo stars in Nike s latest ad for its Mercurial Vapor IX boots. In the online film, which was created by Wieden Kennedy s Tokyo and Portland offices, what appears to be a hurricane sweeps up everything on a football field. It then emerges that the havoc is being caused by Ronaldo and...

Le Slip Francais "demand Le Slip Francais" by BETC Paris

BETC Paris has created a tongue-in-cheek spot for the French underwear brand Le Slip Francais.The film, the company's first commercial, shows a woman demonstrating the special qualities of Le Slip Francais underwear using some eggs and a hammer. The work was written by Patrice Dumas, art directed by...

Warehouse "spring/summer 2013" by The Brooklyn Brothers

The Brooklyn Brothers has created its first work for Warehouse since winning the business last year. The campaign, which comprises press, outdoor and in-store work as well as digital films, launches the fashion chain s spring/summer 2013 collection. It features women "on the go" in the city, going about...

Nike "no cup is safe" by Wieden & Kennedy Portland

Nike s latest signing Rory McIlroy spars with his Ryder Cup rival Tiger Woods in a new spot by Wieden Kennedy Portland. The 30- and 60-second versions show the golfing stars engaging in a game of one-upmanship at the driving range. The pair hit balls into cups, glasses and bowls all the way from the...

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