Charity partnerships that drive business
12 Dec 2008 | by SpeakersChannel.tv
CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum value from charity partnerships.
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This video takes a slightly different tack from Speakers Channel's usual offerings. It offers a virtual tour of some of London's event venues at a time when the organisation of corporate events is increasingly falling within the domain of marcomms professionals.
CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum value from charity partnerships.