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Featuring work from Boost, Lucozade, Kleenex, the Department for Communities and Local Government, Gumtree.com and the White Ribbon Campaign.
The banking sector has had a turbulent time in the past five years. From being public enemy number one on most consumer polls during the height of the recession, the finance sector's aim to rebuild consumer trust has not been an easy one. So how has the sector's above-the-line marcoms evolved over that...
"Happiness is a cigar called Hamlet" was the catchy phrase at the heart of a long-running TV campaign for Hamlet Cigars, which came to an end when all tobacco advertising on television was banned in 1991.
Based on a short film, "True", by Charles Stone III, this ad for Budweiser rocketed the "whassup?" catchphrase into popular culture and found itself parodied in a number of Hollywood blockbusters.
Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressions.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Featuring work from ADT, Tesco, Virgin Trains, Road Safety Scotland, National Citizen Service and Department of Transport.
TV ads for Blackcurrant Tango, the NSPCC and Lynx are the standout executions chosen by Ben Tollett and Emer Stamp, the joint executive creative directors at Adam & Eve DDB, in the latest in this series created in association with Thinkbox and Brand Republic.
A popular mascot could boost your brand's sales, but it should not outstay its welcome - keeping the advertising strategy fresh is key. If you believed the rumours circulating earlier this year, we'd seen the last of Comparethemarket.com's band of meerkats.
Featuring work from Moneysupermarket, Green Flag, Toyota, Macmillan Cancer Support, Time To Change nad The Co-operative Funeralcare.
