Progress but room to grow
04 Dec 2012 | by Francis Ingham, PRCA
The PR industry has come a long way, but there are still major challenges to overcome.
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Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
A focus on the bottom line, need for insight and demand for creativity will drive PR forward.
Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
It's time to get off the fence, grow up, and deliver fresh ideas for the next decade.
Look at the bigger picture
04 Dec 2012 | by Colin Byrne, Weber Shandwick
Telling engaging stories in a visual way will see film-makers become increasingly important.
The power of a word
21 Nov 2012
Don't ignore the potency of generating a delicious turn of phrase, says Electric Airwaves MD Andrew Caesar-Gordon.
Is Apple above strategic PR?
08 Nov 2012
How does Apple get away with flouting all accepted comms practices?
Iain Anderson, Cicero Consulting - Comms is a two-way street
07 Nov 2012 | by Iain Anderson, Cicero Consulting
The finance sector should not counter media banker bashing with a 'heads down' approach.
Dee Gibbs, Liberty Comms - Taking the 10,000-year view
07 Nov 2012 | by Dee Gibbs, Liberty Comms
Even in the fast-moving world of tech comms, a good old-fashioned contacts book is essential.
Susanna Simpson, Limelight Public Relations - Be a voice in the top team
07 Nov 2012 | by Susanna Simpson, Limelight Public Relations
Ensuring PR plays an active role in the boardroom has never been more important.
Howard Kosky, Markettiers4dc - We're all broadcasters now
07 Nov 2012 | by Howard Kosky, Markettiers4dc
The golden summer of 2012 showed that the future of comms is more than text and images.
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